Outbound marketing attempts to initiate a conversation about a product or service by rapidly spreading word of its existence through a variety of traditional marketing methods. When most non-marketers think of the word “marketing,” its this classic definition that they refer to. Whether a marketer places advertisements on the television or the newspaper, these traditional methods are still highly regarded by many industry professionals.
Generally speaking: The frequent the customer, the stronger the chance that outbound marketing will impact you. For one, it’s the style of marketing most frequent customers are used to. They’re comfortable with television and radio ads, and may even make a point of scanning newspaper ads and flyers when they’re ready to buy. Whereas inbound marketing is usually delivered via technologies that frequent consumers still struggle to understand—and trust—most of the media used in outbound marketing feels more familiar and welcoming.
Outbound marketing also proves to be particularly effective in business-to-business marketing, and/or with transactions involving higher-end products. Although businesses may research other companies (inbound marketing), ultimately they seek personal contacts established through face-to-face meetings, or networking at industry events and trade shows.
In today’s marketing climate, many professionals and businesses are pushing new social and digital plans. While these strategies are crucial for the development of new lead generation and engagement tactics, it’s important to not forget the power of the traditional methods. By combining the two, a marketer and the business he or she is working with can grow and benefit.
To get the most out of an outbound marketing strategy, we as a professional make sure to draft strategic scripts. It’s important for a cold call or email blast to sound organic, natural and informative, but finally it is our strategy that will bring you the real benefit when you hire our services.